I saw Hay sofa at DogA's Studentenes sommerutstilling last year, and remembered it as my favourite design in the exhibition. It was easy to notice, as with it's high aesthetic quality, it stood out among other student's works. I liked clear concept and purity of form, modest simplicity that makes it unique. And functionality, typical for Scandinavian design thought.
The designer behind is Petter Skogstad from Akershus University College, regarded as fresh Norwegian talent and recently invited to exhibit his prototypes at 100 % Norway in London.
The Hay sofa is a prototype as well, awaiting manufacturer's offers. The inspiration for modular seating system was the idea of hay bales. "Arrange the modules however you like and create a landscape."
photo from 100% Norway catalogue