Nendo is a young Japanese design office based in Tokyo and Milan, established by Oki Sato in 2002. The company won several prestigious design awards.
'Target' is an extraordinary modular bookcase designed for Italian furniture manufacturer Arketipo. Nendo come up with new way of storage: instead of on standard horizontal shelves, books are placed on array of small crosses. The crosses work as bookends as well, allowing even thin magazines or a small number of books to stand on their own.
Once more I'm amazed how creative Japanese designs are: 'Target' bookcase is not only modular unit, it can be also used standing on any side.